Kit Teng Phuah, Siti Intan Nurdiana Wong Abdullah, Bernard Jit Heng Lim
Aim/Purpose: In transport industry, production and consumption of services are inseparable. Therefore, the objective of this study is to determine passenger perceived quality and satisfaction between Chinese airlines and Foreign airlines.
Background: Increased wealth and prosperity across Asia has generated a massive increase in air travel. Marketers in airline industry have increasingly become m ...
Chinese airlines, foreign airlines, gap analysis study, satisfaction, service quality, SERV-QUAL model, full-service airlines