Omar Hasan Salah, Prof.Dr. Zawiyah Mohammad Yusof, Dr.Hazura Mohamed
Aim/Purpose: This study aimed to examine the relationships among compatibility, relative advantage, complexity, IT Infrastructure, security, top Management Support, financial Support, information Policies, employee engagement, customer pressure, competitive pressure, information integrity, information sharing, attitude toward adopting technology factors, and CRM adoption
Background: Customer rela ...
customer relationship management system, small and medium enterprise, CRM adoption, Palestine