Muma Case Review (MCR)

Online ISSN: 2640-6519  •  COLLABORATIVE JOURNAL

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Volume 4, 2019


Kuan-Huei Lee
Leslie was the founder of US Doggie Bakery in 2004 in Singapore, he had a vision of providing nutritious meals for dogs using human-grade ingredients. After three years, the third outlet was opened as a franchised business. In 2008, there was a change of the key personnel decided to leave and new business opportunity for Leslie overseas. The future of US Doggie Bakery was at a crossroad and was he ...
bakery, dog food, franchise business
1 - 11
Carla Dorsey, Tim Dorsey, Terry McGovern
On October 8, 2015, Glenn Peterson, President of Primo Flight Parts, Inc. (PFP), faced an important deadline: In one week, he needed to finalize his 2016 proposed budget so that supporting materials could be assembled and sent to the Board of Directors in advance of its October 23 meeting, when (he hoped) the budget would be approved. Peterson had been through this process many times since becomi ...
Evidenced-Based Decision Making, Data Stratification, Non-Value-Added Costs, Process Improvement, Operational Improvement, Transforming Data into Information, Operational Efficiency, Operational Inefficiency, Data-Based Decison Making, Business Analytics, Process Mapping, Department Analysis
1 - 17
loran jarrett, Vjollca Hysenlika
In May 2016, Jennifer Stancil, the new president and chief executive officer (CEO) of Glazer Children’s Museum in Tampa, Florida was considering further steps to take toward her goal of making the downtown museum an educational and entertainment destination for children and their families. The CEO had been hired on November 23, 2015 with a mandate to rebrand the museum as a world-class learning en ...
nonprofit, marketing, communications, public relations, branding
1 - 19
Russell E Stone, Brendan Hess, Thomas C Nankervis, Peter Douglas Hendrickson, Nikki Joseph
JoAnn put down the inventory reports of four Mosaic mines that she had been contemplating. Much of the raw material for the company’s phosphate fertilizer production was mined and processed at these Florida facilities. Keeping track of the vast array of equipment, parts, and supplies required to operate the mines had become an issue.
JoAnn Speaks, Purchasing Manager at Mosaic Company, was taske ...
inventory, mining, rfid, vending, technology, radio-frequency
1 - 21
Chris Crace
Honeywell was an industry leader in the aerospace market for both government and commercial needs, and had a proud history of making best-in-class products for a wide range of customers. Mike Brutsman, senior project manager, thought, “We have great data, great analysts, and great products. Why can’t we provide better and timelier project data to all our customers?” To address these issues, Aero ...
Microsoft Project Online, cloud-based, aerospace, MPSO, project management
1 - 23
Sameer Mohammad
Habitat for Humanity (HFH) Florida is best known for their coordination of helping hand for the building of affordable homes in communities all across the world. Although effective at their mission, the organization had been procuring supplies the same way for decades, with no major analyses or innovations to their processes.

HFH Florida’s CEO, Barbara Inman, decided to reach out to the Univer ...
Supply chain, supply chain management, procurement, CSCMP, Habitat for Humanity, purchasing, centralized, centralized procurement, decentralized procurement, decentralized, non-profit
1 - 24
Douglas T Stacy, Krofton Owen, Robyn Hinchey, Scott Seigel
How does MCS grow from a small business to a mid-size business? MCS is currently in an in-between phase, too big to be considered small in some industries categories and too small to be considered mid-size in others.
Information technology, federal government, small business
1 - 28
Grover C Walters
This discussion case follows a manager of IT for a global mattress manufacturer as he contemplates a decision surrounding conflicting feedback regarding a IT vendor named Pivotal IT. The case may be taught in both undergraduate (upper level) and graduate courses.
IT Managed Services, Outsourcing, Contingency Planning
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Volume 3, 2018


Onochie Fan-Osuala
This note provides a brief description of web application vulnerabilities and preventive measures.
web vulnerability, cyber attack, cross-site scripting, OWASP,cross-site request forgery
1 - 7
Onochie Fan-Osuala
This note provides a basic overview of privacy issues, with an emphasis on the implications of the web and social networks.
privacy cybersecurity, social networks
1 - 8
Onochie Fan-Osuala
This note provides a summary of disaster recovery with emphasis on information technology disaster recovery.
Information technology, disaster, disaster recovery, disaster recovery planning, data loss
1 - 9
James E Fulford
A technical note framing the different levels at which cybersecurity problems are encountered.
cybersecuirty, problem space
1 - 9
Adele Botha, a project manager in the Information Communication and Technology for Rural Education Development (ICT4RED) initiative in South Africa, pondered on what to do with the Twitter and Whatsapp data that had been secured over the course of the study. The data consisted of communication between people at the implementation sites and management of the ICT4RED initiative in the city of Pretor ...
South Africa, social media, rural education, whatsapp
1 - 9
Antonia Makina, an education consultant in the Directorate for Curriculum and Learning Development at the University of South Africa (UNISA), was assigned the task of recommending a theoretical guideline for adoption by the management of the university in its quest to implement Open Distance E-learning (ODeL) at the university. This was because Open Distance E-learning delivery presented new chall ...
South Africa, e-Learning, Distance Learning, Pedagogy, Learning Theories
1 - 11
Liezel Cilliers
Mr Benton Alexander, Director of eHealth in the Eastern Cape Department of Health, reflected on his 20th year in the position. During his tenure, various telemedicine projects had been implemented in the Eastern Cape Department of Health (ECDoH). He had been asked by the ECDoH to investigate the reasons behind the past failure of telemedicine in the province. He felt that most of the factors he ...
South Africa, telemedicine, healthcare, regulations, Eastern Cape
1 - 12
The new CEO of a year, Mymoena Ismail, pondered on how to re-invigorate the once dynamic and highly innovative government entity as part of three integrated government entities. The questions at the top of her mind therefore revolved around how to transform the government agency into an agency that prepared South Africans with the new kinds of ICT skills that were needed in the medium to long term ...
South Africa, eSkills, NEMISA, national development plan
1 - 13
The Wikyo Akala Project (WAP) was a cooperative set up as a social enterprise that sought to pool the
efforts of the sandal makers in the Korogocho area, Nairobi, Kenya, in order to improve their sales
revenue using the internet platform. WAP struggled to survive as a “bricks-and-mortar” social enterprise
in the first six years of operation. However, with the adoption of a “clicks-and-mortar” d ...
Kenya, sandals, digital marketing, economic development
1 - 14
Dr. Jackie Phahlamohlaka reflected on what he would propose to the board regarding the transformation of the existing Siyabuswa Educational Improvement and Development Trust (SEIDET) community centre to a smart community centre. As the Competency Area Manager at the Council for Scientific and Industrial Research (CSIR) in South Africa, the founder of SEIDET and the chairman of its Board of Trustee ...
South Africa, community center, digital village, economic development
1 - 14
Dr. ZW Saul, the Head of the Department of African Languages at the University of Fort Hare, was considering the future of a text-to-speech system that converted English text into isiXhosa audio. The system had experienced a successful pilot, but much work remained to be done in taking the project to full implementation and sustainability.
South Africa, Text-To-Speech, isiXhosa, Eastern Cape, Xhosa
1 - 15
In 2015, Samuel who was registered for a master’s programme in the Department of Business Management, housed within the Faculty of Management and Commerce at a prominent university located in the Eastern Cape Province of South Africa, decided on a research topic in the area of social media service quality using the E-S-SERVQUAL model. Once he settled on a topic, the next step would be to choose th ...
South Africa, Research, Ethics, Plagiarism
1 - 15
Antoinette Lombard, Director of the e-skills unit at the Vaal University of Technology (VUT), had initiated a skills development and employee engagement project for the Human Resource (HR) Department through offering an e-skills and e-literacy course to the service workers of the University. Service workers included cleaning, gardening, maintenance and electrical workers. After a reasonably succes ...
South Africa, e-literacy, higher education, Vaal University of Technology
1 - 16
The Head of Institutional Planning at the University of the Western Cape (UWC), Mr. Stevens, was working with the 2016 UWC Institutional Operational Plan (IOP) White Paper. He was using this document in his planning. One of the goals of the IOP was the development of the campus and surrounding areas, which required his executive direction. Two intertwined concerns dominated the infrastructure deve ...
South Africa, commuting, infrastructure, wi-fi, higher education
1 - 17
William F Murphy
William Murphy, a college professor and a black belt in the Brazilian Jiu-Jitsu community, frowned as he considered a project that he had been working on. Working in conjunction with Georgette Oden, a lawyer and the head of investigations at Bullshido.net, he had proposed a systematic investigation that would seek to identify sex offenders within the martial arts instruction community. Now he need ...
cyber forensics, cybersecurity, jiu jitsu, law enforcement, martial arts, sexual predators
1 - 18
Colin Thakur, an expert researcher for the Independent Electoral Commission (IEC) of South Africa, ruminated on the recommendation he would make to that committee. The IEC had commissioned him to undertake a neutral comprehensive international study of e-voting implementations and experimentation. His goal was then to advise whether South Africa was in a position to adopt e-voting.
South Africa, electronic voting, eVoting, government, elections
1 - 18
Jane, an academic staff member of a university based in the Eastern Cape Province of South Africa, had been involved in Information and Communication Technology for Development (ICT4D) research for many years. Jane wanted to apply for academic promotion to an Associate Professor position at her institution. In order to be promoted to an Associate Professor level, Jane was required to demonstrate ...
South Africa, community engagement, higher education
1 - 18
After a conference call with a team of his business consultants, Damon Auer, Vice President of Health and Life Sciences at Tribridge, pondered on the challenges facing his team as they tried to expand sales of Tribridge’s new Microsoft cloud based software platform–Health360. Damon, an expert in transformational Enterprise Resource Planning (ERP) and Customer Resource Management (CRM) programs, sp ...
cloud computing, CRM, customer resource management, enterprise resource planning, ERP, healthcare, international, Microsoft, Tribridge
1 - 19
Masana Twala and Emily Brown, the co-founders of ME Data Services (MEDS), believed they had identified an excellent opportunity in the Business Process Outsourcing (BPO) domain. They were excited to set their idea in motion and, as many technology services entrepreneurs do, they feared that if they did not act promptly they could lose this chance. However, as recent entrants to the fiercely compet ...
South Africa, small business, business process outsourcing, data services
1 - 19
James E Fulford
Reprivata has developed a cybersecurity solution, which can fundamentally change how companies can create private, trust-based interconnections with their third party business partners. Now, how do they attract the right “early adopter” to implement it?
Community of Trust, cybersecurity, risk management
1 - 20
Tshepo Manaka, an analyst programmer in the integration team at Woolworths Holdings, South Africa, was responsible for development and configuration of the DataPower appliance. The DataPower appliance was used for integration of data between Woolworths South Africa and external units; it worked as a multi-protocol gateway. Three months after the integration of Woolworths South Africa with the Aus ...
South Africa, database, retail, Woolworths
1 - 20
Telemedicine technology had advanced rapidly with the growth of the internet in the 2000’s. The technology, also known as telehealth, allowed patients to receive medical care remotely rather than traditional in-person doctor visits at a facility. Consumer demand exploded throughout the 2010’s, and some of the best hospitals in the world started implementing some forms of telehealth technology; som ...
Electronic Health Records, healthcare, insurance, Regulation, Telemedicine
1 - 21
“What if we took pharmacy back to its DNA… back to its essence… and then we prescribed empowerment, innovation, creativity, teamwork and personalization?” –USF Health Website

Having pondered this question, which had been his guide and vision throughout his career, Dr. Kevin Sneed asked himself how technology could be used toward the next advancement of pharmacy related health care. As the Found ...
healthcare, Higher education, information technology, medicine, patient care, pharmacy, USF Health
1 - 22
Mr. Berlin Msiska, the CEO for the Zambia Revenue Authority (Tax Administration), was wondering how return on investment (ROI) might be used to assess investments in ICT intended to improve the efficiency and effectiveness of the country’s tax system. The critical decision being faced was “How can the ROI of tax systems be computed and should we advocate using ROI?
Zambia, taxes, return on investment, ROI, government
1 - 23
Marlo B Murphy-Braynen, Abdoulie Jammeh
Marlo Murphy-Braynen, CFO at The College of The Bahamas (the College) rose early on September 28, 2017, and headed into the office, where many tasks awaited her. An online payment solution was urgently needed, to address the long line of students who queued up daily at the Business Office. In three weeks the College’s annual budget was due; normally this would take three months to prepare. There w ...
Audit, corporate governance framework, accountability, fairness, and transparency.
1 - 25
Christian G Koch, Jeff Johnson
It was late on a Friday evening and the “big” question had raised its ugly head again. Husband and wife, Eli Cohen and Betty Boyd, were slowly sipping their second glass of their favorite merlot and debating how to make Informing Science Institute (ISI) into a sustainable organization. They had founded ISI, an academic association, in 1998 to foster the development of a scientific discipline calle ...
Discussion Case, Leadership, Process of Sucessful Change, Strategy, Sustainability
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Volume 2, 2017


It was late on a Friday afternoon. The ReliaQuest Security Operations Center was busy as usual, but nothing was out of the ordinary. ReliaQuest Chief Technology Officer, Joe Partlow, was in his office working on a new technology innovation when his cell phone rang. It was the Chief Information Security Officer (CISO) for ABC Company, one of ReliaQuest’s clients–a company with millions of customers ...
bitcoin, cybersecurity, dark web, hacking, ransomware, security services
1 - 20
Ricardo Lasa, CEO and co-founder of SiteWit Corporation, was always chastising his technical team that the “biggest risk facing the company is the engine.” SiteWit provided cross-platform services aimed at helping small (or even medium-sized) business customers effectively advertise on search engines like Google (AdWords) and Bing (adCenter), as well as other online social networking or display ad ...
Analytics, database, Hadoop, MongoDB, NoSQL, SQL
1 - 22
ABC Insurance was a leading short-term insurer in South Africa. The FSB (Financial Services Board) of South Africa defined short term insurance cover as indemnification secured by the insurance purchaser over their fixed and movable assets (FSB, n.d.). Such insurable assets could be one’s home (the actual building) or motor vehicle (https://www.fsb.co.za). The purchased insurance cover protected t ...
insurance, Make-or-Buy, Mobile App, South Africa
1 - 22
Dr. Leonid Perlovsky, distinguished physicist and cognitive scientist, pondered this question, which could have a significant impact on his research direction in the years to come. Over the past few decades, he had developed and refined algorithms for distinguishing objects in images, an approach that had found its way into various classified U.S. Department of Defense (DoD) applications. Now he w ...
cybersecurity, detect, dynamic logic, machine learning, malware, unsupervised
1 - 23
Joseph Bromer, Head of IT Solutions Delivery at LifeInsure Emerging Markets, deliberated on a challenge that he had just been given. TIBCO, a vendor supporting ObjectStar, notified LifeInsure that support for the application would cease at the end of 2017. ObjectStar was the Product Administration System (PAS) system used by LifeInsure. The ObjectStar platform was called Alpha and was used in over ...
information technology, life insurance, product administration system, South Africa
1 - 25
Dr. T. Grandon Gill, a Professor in the Information Systems and Decision Sciences Department at the University of South Florida, was traveling with his family in England when he received a strange phone message. Not being able to respond, he ignored it until—a couple of days later—he was notified that access to his personal website had been suspended (see Exhibit 1). Grandon.com had, once again, b ...
cybersecurity, defacement, hacking, malware, PayPal, phishing
1 - 25
Jay Hoecker
After 28 years of public service, the Information Technology Bureau Chief for the Southwest Florida Water Management District (SWFWMD), Dr. Steven Dicks, was still passionate about serving the public. By first focusing on the needs of people in the District, Dr. Dicks was able to objectively observe the many aspects of operations for which he was responsible. His observations led him to believe th ...
cloud, enterprise data management, models, SWFWMD, water management
1 - 30
Josef Langerman, Head of IT Transformation for Standard Bank, reflected on the extraordinary transformation that his organization’s IT group had recently experienced. Over the past three years, Standard Bank’s IT group had changed from the relatively well accepted systems development lifecycle/waterfall model to a revolutionary large scale agile approach. The results had been gratifying. But it le ...
Agile Programming, Banking, Organizational Transformation, Scrum, South Africa
1 - 31
Mark Dumas, a Systems Specialist at a Telecommunications Company located in South Africa needed to make decisions regarding the current virtualized infrastructure platform. These decisions also involved the renewal of hardware that had reached the end of its maintenance period and the latest virtualization platform software. Dumas further needed to formulate a plan to ensure that there was enough ...
information technology, mobile, South Africa, telecommunications, virtualization
1 - 35
Grandon Gill, Academic Director of the Doctorate of Business Administration Program (DBA) at the University of South Florida’s (USF) Muma College of Business pondered the email he had just sent to Moez Limayem, the dean of the college (see Exhibit 1). In that email, he had raised the possibility of developing a version of the college’s highly successful DBA program specifically targeting cybersecu ...
business research, cybersecurity, DBA, doctoral education, executive education
1 - 35
Troy Montgomery
Determining how a corporate real estate organization estimates its project costs is a big decision that impacts budgets, customers, and the bottom line. Our next management meeting is only a few days away. What recommendations should we make for improvement of cost estimating?

Troy Montgomery, a consultant at Humana in April of 2015, was tasked with providing leaders of Humana’s corporate real ...
Project Management, Cost Estimating, Healthcare
1 - 24
Robert W Hammond
This case, based on actual events that took place in mobile industry, describes a complex decision about product priority and sales training in a complex landscape. Rob Hammond, product executive at Syniverse Technologies, needed to decide whether to grow revenues by focusing the sales force on selling an existing product, SMS Application to Peer Text Messaging, in new markets or investing in the ...
Sales, Innovation Diffusion, Motivation, Organization Change, Training, Change Management, Management, Practical Innovation
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Volume 1, 2016


Grandon Gill
David Rohret, the founder of the Joint Vulnerability Assessment Branch (JVAB) pondered this difficult question. Since 2003, he had been involved in building a team that was uniquely positioned to identify a wide range of vulnerabilities in military and commercial communications and web-based systems. He could cite numerous examples of past situations where the early use of JVAB’s services led to, ...
cybersecurity, information systems
1 - 14
Grandon Gill, Joni Jones
Jeffrey Stiles pondered these seemingly straightforward questions. As IT Director of Jagged Peak, Inc., a developer of e-commerce solutions located in the Tampa Bay region of Florida, it would be his responsibility to oversee the implementation of security measures that went beyond the existing user name and password currently required for each user. Recent events suggested that a move towards inc ...
cybersecurity, authentication, logistics
1 - 16
Christopher C Olson
“Now what?” Ken pondered as he stared out the window on his flight back from Phoenix having just closed on the acquisition of a 20-unit restaurant company: The Good Egg. Ken Pendery, the CEO of the First Watch restaurant chain for the last 30 years, had just recently grown the company by 20% in one fell swoop. But what was he to do with these Arizona restaurants located more than 1,000 miles from ...
resturant, acquisition, branding, franchising
1 - 18
Justin Hurd, a regional manager for Marten Transport, Ltd. (Marten), hung up the phone feeling frustrated following a call with his Division VP. The mandate he received was simple--improve operational efficiencies and reduce operational costs. Justin saw his company do amazing things. He saw the company thrive by delivering loads quickly, efficiently and accurately to its customers. They always ma ...
Analytics, Case, Information Systems, Operations, Small Business, big data, logistics, operations, trucking
1 - 19
One night in 2014, Mike, the head manager of Mellow Mushroom Tampa, paused from his exhausting evening to stare at the paper schedule posted on the wall. The schedule was covered in a mess of writing from employees drawing arrows to swap shifts, or asking others to pick up shifts. He had always tried to accommodate people’s schedules, but the task was becoming stressful and exasperating. That nigh ...
Information Systems, Management, Small Business, franchise, restaurant, scheduling, service business
1 - 20
Grandon Gill
Grandon Gill, Professor and Academic Director of the Doctor of Business Administration program at the Muma College of Business (MCOB) of the University of South Florida, pondered the question. A few months before, he had volunteered to take on the creation of two open access journals, to be called the Muma Case Review (MCR) and the Muma Business Review (MBR). The first of these would publish busin ...
cybersecurity, open access
1 - 25
The sun set on another long day at the headquarters of ReliaQuest where Brian Murphy leaned back in his chair and exhaled deeply as he considered the cyber security breaches that had consumed the media in recent weeks. Retail giants like Target, Lowe’s and Home Depot had fallen victim to serious data breaches. He pondered how his company, ReliaQuest, could make a difference in a world saturated wi ...
cybersecurity
1 - 30
Steve Oscher
Calvin T. Jones, DMD slammed the door to his office, walked to his desk, and glared at the diplomas on his wall. UNC at Chapel Hill (Magna Cum Laude), University of Florida (Doctor of Dentistry), all those awards for service and achievement. So perfect, and yet he thought.....how could my career have fallen into total chaos? As Calvin reached for his bottle of Tums, he reflected on the events t ...
partner dispute, conflict resolution, employee loyalty, equity opportunity
1 - 18
Janene J Culumber
Mark Hulse, Chief Information Officer at Moffitt Cancer Center wondered out loud as he stared at the results of the survey used to determine organizational readiness for change. Much about this implementation seemed to be different from his prior experiences: the academic setting, the physician led leadership structure, the regulatory requirements driving change, and the government incentives to r ...
Information Systems, Non Profit, emr, implementation, medicine, project management
1 - 20
Shane Collier
Shane Collier, founder of Consolidated Reality, LLC (CReal) considered this proposition as he contemplated a potential venture with Beyond the Psy (BtP) which involved moving high-value, sensitive content to the cloud. With an extensive technical and business background, he grew to appreciate the value of cloud computing, along with its impact on business. To be leveraged correctly, you had to do ...
cybersecurity, cloud, small business
1 - 22
Chris Milan, Managing Director of Southeastern Region at Tribridge, Inc., was drumming away at the annual “Connect” conference with the company band called “The Bridge.” He enjoyed seeing everyone dancing, laughing, and jamming out to the music and making new friends with coworkers. Tribridge had quickly grown over fifteen years to more than 600 employees with most deployed to customer sites aroun ...
Analytics, Information Systems, Small Business, big data, enterprise social networks, social networking
1 - 22
Gilbert Gonzalez
Gilbert Gonzalez, founder and CEO of Mission Critical Solutions (MCS), was reflecting on the path forward for his company. MCS maintained and updated a five-year strategic plan each year since its inception in 1990. In the early years, the strategic plan focused on the key strategic factors (KSFs) and resulted in a narrow mission. Year after year, that focus on the KSFs was rewarded by the market. ...
Information Systems, Management, Small Business
1 - 23
Manish Agrawal, Shivendu Shivendu
Alex Campoe, Director for Information Security at the University of South Florida, had just come out from a meeting with the CIO of the University, and this thought summed up the CIO’s opinion. While Alex had heard of the term cyber insurance, this was the first time he had actually been compelled to think seriously about it. Until now, he had not considered the possibility that he might actually ...
cybersecurity, insurance
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