Integration of Upper Division Business Core Classes: A Lesson in Informing Science

John D. Haney, Mary Bowers
InSITE 2002  •  Volume 2  •  2002
In an effort to provide knowledge and skills essential for successful careers, the College of Business Administration (CBA) designed and offered a course in Fall 2000 consisting of four classes (marketing, management, computer information systems, and business communication) taught together in a block by a faculty team. The overarching goal of this course format was to present business as an interdisciplinary process, to link concepts to practice. The course was named BizBlock. The BizBlock experiment for the 2000-2001 academic year showed that misinformation that leads to unfulfilled expectations results in general student dissatisfaction. The imbalance and lack of integration among the four disciplines contributed to high dissatisfaction based on unfulfilled student expectations. The results of student feedback regarding BizBlock indicate that when properly informed, people consider even an unsatisfactory experience acceptable if it is what was expected.
Informing Science, Business Core, Cross-Functional Teaching
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