The Client-informing Policy in E-commerce System

Janina Jakubczyc, Violetta Galant, Maria Mach
InSITE 2003  •  Volume 3  •  2003
Our proposal is to work out the client-informing policy that will guarantee success for e-commerce and provide significant utility to the customers. This idea is motivated by a need to create a marketing tool that will include marketing features that are not represented by currently existing supporting tools for e-commerce, e.g. different kinds of recommender systems. They have only local character in the light of the whole e-commerce system. The perspective of the client-informing policy links other features that affect e-commerce activities. We focus on the task of determining the policy structure.
e-commerce, management policy, informing policy
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