This paper presents a method for analyzing human conceptions related to e-learning, based on positioning data on what is called here a learning matrix. The set of dimensions comprising the matrix distinguish between emphasis on individuality and sociality in learning, between viewing learning as knowledge adoption and as knowledge construction, and between viewing learning as subjective and as objective to time. The learning matrix is used to visualize and compare conceptions of learning extracted from literature and from individual perceptions of learning, revealed through interviews. This study supports the development of e-learning environments and casts light on different conceptions of learning. In addition deriving and representing the learning matrix, the paper positions 13 learning theories on it. A concluding analysis of an interview with an e-learning platform designer implies that while certain aspects of a designer’s conception of learning relate to learning theories, the overall conception remains unique and dynamic.