This is an inquiry into the “actionable credibility” of information values in informing and how it depends on other attributes of data and information quality. Empirical survey-based research by Wang and Strong (1996) ignores the multidimensional aspects of credibility. Studies that ignore them may produce unreliable results. Most publications discuss these attributes as independent quality factors. This paper identifies and describes the ignored dependencies. To yield research results of a more lasting validity, one must go beyond empirical studies. This inquiry continues the development of a theoretical model of operations quality requirements of data and information values as proposed by Gackowski (2004, 2005a, 2005b). The results are presented for challenge, critique, and discussion.