Introducing Students to Business Intelligence: Acceptance and Perceptions of OLAP Software

Mike Hart, Farhan Esat, Michael Rocha, Zaid Khatieb
InSITE 2007  •  Volume 7  •  2007
This research concerns a practical on-line analytic processing (OLAP) project given to 2nd year information systems major students. They were required to analyse two sets of sales data with two different OLAP software tools, and report both on their findings and on their experiences of working with the two products. Students then completed a validated instrument with questions about each OLAP tool, and data was analysed to assess whether proposed relationships in an adapted technology acceptance model (TAM) were supported. For each OLAP product the cognitive instrumental factors of result demonstrability, output quality, job relevance and perceived ease of use were found to be positively related to perceived usefulness. This supported local and international studies of business users. Facilitating conditions affected perceived ease of use, but anxiety played no significant role. Qualitative student experiences and perceptions are briefly commented on, and suggestions made about future OLAP projects.
OLAP, business intelligence, technology acceptance, student project
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