Exploring the Influence of Cultural Values on the Acceptance of Information Technology: An Application of the Technology Acceptance Model

Sylnovie Merchant
InSITE 2007  •  Volume 7  •  2007
While there has been a great deal of research on the application and implementation of Information Technology (IT), there is less research on the variables which can contribute to the successful diffusion and implementation of IT within an organization. This paper looks at the relationship between the cultural/work values of the people involved and IT adoption. Three cultures and the correlation of their cultural/work orientations and the adoption of IT via the Technology Adoption Model (TAM). Findings suggest a correlation between some of the variables in the two models used.
culture, technology acceptance
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