Canada - China Cultural Differences in E-learning: A Motivation Perspective

Raafat Saade, Fassil Nebebe, Tak Mak
InSITE 2009  •  Volume 9  •  2009
There are relatively few empirical studies that examine cultural differences in students’ beliefs and use of web-based learning systems. Asian and Western countries have different systems of thought which are rooted in their respective national culture. Although there are a number of theories to explain individuals’ behavior within different cultures, there are few that focused on web-based learning differences. In this study, we investigate the motivational differences among Chinese and Canadian online learners. We enhance our body of knowledge in two respects: moderating and mediating effects of intrinsic motivation in the two groups and the use of the ‘cognitive system of thought’ theory to extract meaning from the results.
Web-based Learning System, Extrinsic Motivation, Intentions, China, Intrinsic Motivation, Enjoyment, Moderating, Mediating
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