The Role of Management Games in Mapping Learning Styles to Elements of Business Know-How Acquisition: A Case Study
InSITE 2009
• Volume 9
• 2009
The main purpose of this paper is to assess the role of management games in mapping students’ preferable learning styles to elements of business know-how acquisition in a specific environment. A management game is developed to cover five functional areas of a manufacturing company: marketing, research and development, human resources, production and inventory, and finance. Elements that advance the acquisition of business know-how are identified, embedded in the game, and evaluated by students with different preferences of learning style. The investigation confirms the existence of a significant role of the game in mapping student’s preferable learning styles to elements for acquisition of business know-how. The most impact of the game is on the Dynamics and Intensity elements of business know-how acquisition for most students. The vast majority of students who have participated in the game are active (79%), sensing (76%), and visual (81%) learners who believe that the game enhanced their capability of business knowhow acquisition. Students who are global learners and support the use of the game are only 45% of the sample; however, they still represent a valuable portion that may include the most inventive thinkers among the student population.
Management Games; Business Simulation; Business Know-How Acquisition; Learning Styles; Business Education.
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