BIG DATA: CAN IT BE MANAGED?

Jessica Deleanides, Kevin Gebhardt, Justin Hurd, Clayton Stanley
Journal of Information Technology Education: Discussion Cases  •  Volume 5  •  2016  •  pp. 09
Justin Hurd, a regional manager for Marten Transport, Ltd. (Marten), knows that Marten’s data gathering initiative had produced a wealth of information related to these issues, but how could this data be transformed into useful, actionable metrics that could reduce inefficiencies and protect Marten’s bottom line?
2016, analytics, case, information systems, operations, small business, discussion case
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