HOW TO GROW REVENUES IN AN UNCERTAIN WORLD?
JITE: DC , Volume 6 , 2017
Should Syniverse, a company whose principal business involved routing text messages between telecom carriers, re-think its business? Rob Hammond, product executive for enterprise products, wonders if he focus the company on the products it knew, expanding the existing text messaging business into high growth mobile markets, or should he invest in expanding the new product of enabling mobile for business applications?
case study, discussion case, information systems, marketing, enterprise customers, mobile technology, sales, smart phones, SMS
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