Today, I Fired My Sales Force
Muma Business Review • Volume 1 • 2017 • pp. 047-055
Companies literally spend billions training sales people and yet continue to have problems transforming sales teams. In support of finding new approaches to this problem the following paper applies different theories to the problem and describes the results of a pilot survey conducted with sales teams in the Americas and Asia.
Sales, Innovation Diffusion, Motivation, Organization Change, Training, Change Management, Management
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