… And a Miracle Happens

Robert W Hammond
Muma Business Review  •  Volume 1  •  2017  •  pp. 039-045
Firms struggle with transforming sales teams and sometimes resort to replacing sales people to accomplish business objectives. Sustainability theory provides a framework for analyzing the effects of replacing sales people for all stakeholders. By applying sustainability theory to sales transformation, managers can improve understanding of externalities and thus the total cost of the hiring circle.
Sales, Salespeople, Sustainability, Sustainable Development, Externalities, Hiring, Firing, Hiring Cycle, Transformation, Organization Change, Change Management
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