Startup Business Plans: Academic Researchers and Expert Practitioners Still Disagree?

Gilbert Gonzalez
Muma Business Review  •  Volume 1  •  2017  •  pp. 189-197
Academic researchers and practitioners disagree on the value and methodology of creating a startup plan. An analysis of the differences and the motivations of these two district communities gives insight into the challenges of planning a successful launch.
startup, startup plan, business plan, business creation, emerging business, SWOT, auditing, incubator, lean strategy, lean startup, founding, strategic management, early stage business, entrepreneur, entrepreneurship, accelerator, time zero plan, initial business plan
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