RSP: Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple
Muma Business Review • Volume 2 • 2018 • pp. 147-149
Intangible assets are growing exponentially as a component of company value, but these assets are often unmanaged due to generally accepted accounting principles (GAAP), which provide no accountability. This research paper reaffirms and expands a proven alternative approach, which utilizes the CoreBrand Index® to measure, value, and manage intangible assets, and their financial impact on the corporation’s cash flow multiple.
Intangible assets, fair value, brand equity, innovation, brand value, intangible capital,
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