Frenemies in Business: Partner or Competitor?
Muma Case Review • Volume 4 • 2019 • pp. 001-024
A payment solutions company learned that one of its prominent business partners was about to purchase one of its chief competitors, resulting in one of the most significant threats in the company's 30-year history. Could they maintain a relationship with a partner who was also a competitor? Was there an opportunity to redesign the business model for mutual benefit? What was the best approach to ensure survival?
credit, payment, financial, banking, fintech
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