UNIVERSITY OF SOUTH FLORIDA & THE NEW YORK MARKET STRATEGY

Dan B Kaufmann
Muma Case Review  •  Volume 5  •  2020  •  pp. 001-040
Aim/Purpose: University of South Florida & New York Market Strategy

Background: The University of South Florida (USF) is looking to target new students outside the Florida Market. As well as they are trying to raise the reputation of the University. USF feels that working with a sports organization will help accomplish those objectives.

Methodology: Example Case Study

Contribution: Higher Education institutions (defined as a college or university) are some of the most competitive businesses within the United States. As a commodity market, Universities and Schools try to differentiate against one another all the time. Higher Education institutions have had multiple pipelines of revenue, but the main pipeline is recruitment of new students into educational programs. While some schools try to increase student population, others try to increase the quality of students.

Findings: None of right now. There are multiple options for USF to make a decision.

Recommendation for Researchers: How Higher Educational Institutions and Sports Organizations maximize on the best value?

Future Research: To determine what marketing and partnerships work for Higher Educational Institutions
Sports Sponsorship, Higher Education Marketing, Sports Marketing
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