Nudging Small Business Owners to Adopt Workplace Retirement Plans

Pete Kirtland
Muma Business Review  •  Volume 4  •  2020  •  pp. 139-141
Lack of workplace retirement plan adoption by small business owners is driving todays retirement savings crisis. This paper addresses how the use of two artefacts that were developed and implemented using nudging principles influenced small business owners to adopt workplace retirement plans at a much higher rate.
Nudging, status quo bias, information asymmetry, action design research, savings crisis, covereage crisis
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