Why People Perceive Messages Differently: The Theory of Cognitive Mapping
The paper introduces new concepts including cognitive mapping, cognitive message processing, and message resonance.
This paper draws upon philosophy, psychology, physiology, communications, and introspection to develop the theory of cognitive mapping.
The theory offers new ways to conceptualize the informing process.
Cognitive mapping has a far-reaching explanatory power on message resonance.
The theory of cognitive mapping offers a new conceptualization for those exploring the informing process that is ripe for exploration and theory testing.
This paper forms a building block toward the development of a fuller model of the informing process.