An innovative approach to sales lead generation using machine learning

Denis Edwards
Muma Business Review  •  Volume 5  •  2021  •  pp. 035-037
Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads.
innovation, sales, machine learning, eADR
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