Influences of Decisions and Outcomes on Organizational Identity and Sustainable Viability in Small, Private, Nonprofit, Mission-focused Higher Education Institutions

Brian J Gilliam
Muma Business Review  •  Volume 5  •  2021  •  pp. 039-043
Achieving institutional relevance, distinctiveness, and affordability among present and future stakeholders determines sustainable viability for small, private, nonprofit higher education institutions. Actionable findings are discussed and a conceptual framework for decision-making is presented.
decision-making, organizational adaptation, organizational culture, stakeholders, strategic management
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