Cask Systems Segmentation to Grow Profits

Garrett Bridenbaugh, Daniel Bellinger, Jay Stratton, Soujanya Nomula Nomula, Eric Pandorf, Ajay Sikha
Muma Case Review  •  Volume 8  •  2023  •  pp. 001-020
A case study of market segmentation in a to grow profits at Cask, a digital communications technology corporation. The case breaks down the tough decision to further segment the company's customer markets and the potential effects on the sales team.
Market segmentation, sales, digital communications, technology
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