Navigating the Dynamic Convergence of Technology Disruption and Growth

Bonti M Burgess, Aydee Adames-Polanco, Gary Fournier, Jason R Smith
Muma Case Review  •  Volume 9  •  2024  •  pp. 001-031
Bonti Burgess, Owner of Bright Day Home Healthcare, had a strategic decision to make. Should Bright Day forge ahead with technological improvements to modernize its operations for long-term revenue growth? Or should the IT infrastructure and CRM system disruptions be put on the back burner under the possibility of a company sale?
Home Healthcare Industry, Home Health Technology, Tech Innovation, Long-Term Care Business, Healthcare Software, CNA, Private Duty Home Health
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