Culture is a term that we take for granted in today's business world. We show up and worry about customers, finances, expenses, marketing, stocks, bonds, and investments and culture is kicked to the side. We are in the age of digital disruption and uncertainty and if we do not embrace culture, our business will be in chaos. Customers prefer smart homes, smart workplaces, smart friends, and most importantly, smart bosses. They experience interaction with technology more intuitive, innovative, and enjoyable. Organizations today are putting aside their prejudices of people and attempting to embrace the culture. Diversity, Equity, and Inclusion is sought by many organizations while it is shunned by others. Organizations need to analyze the needs of customers as they create new ideas and embrace corporate culture in-house to meet both internal and external customer needs. Organizational culture requires new changes in this new era of disruptions. Creating a design thinking culture is what today's organizations need to understand what delights customers as organizations build both employee and customer loyalty.