Aim/Purpose
This study aims to explore the relationships among the negative effects of social media, academic pressure, and academic procrastination among college students.

Background
While social media facilitates interpersonal interaction, excessive use has been associated with distraction and psychological strain among students. Prior studies suggest that frequent social media engagement may reduce learning motivation, increase academic pressure, and be associated with procrastination.

Methodology
Grounded in stress-coping theory, this study employs structural equation modeling (SEM) to examine the interplay among the key variables. A total of 500 questionnaires were distributed across different academic years in college, with 456 valid responses used for analysis.

Contribution
This research offers a theoretical and empirical framework for examining the associations between social media use, academic behaviors, and psychological well-being.

Findings
The findings reveal that the negative effects of social media are significantly associated with higher academic pressure, which in turn is related to academic procrastination. Additionally, the negative impact of social media also shows a direct association with procrastination.

Recommendations for Practitioners
Educational interventions and awareness programs that address social media use and academic pressure may support students in managing procrastination behaviors.

Recommendations for Researchers
Future research could benefit from examining procrastination through cross-cultural lenses and assessing the long-term effects of digital distractions across diverse educational settings. Moreover, longitudinal studies are encouraged to track changes in social media usage patterns and their ongoing impact on academic outcomes over time.

Impact on Society
The findings underscore the relevance of digital exposure for student mental health and academic performance, suggesting the importance of promoting balanced technology use in educational contexts.

Future Research
Future research should investigate cultural variations in procrastination behaviors and examine the longitudinal effects of digital distractions on academic performance, particularly within the context of post-pandemic educational environments.