Synopsis
In the aftermath of declining retention rates within the Doctor of Business Administration (DBA) program at the Muma College of Business, situated within the University of South Florida (USF), Grandon, the DBA program director, faced a dilemma. Entrusted with addressing student fallout intensified by the disruption of COVID-19 and online cohort attrition, Grandon pursued a strategic solution. Presented with many options, from admissions selectivity to proactive student monitoring, Grandon steered the balance between short-term gains and long-term program sustainability.

As Tolstoy’s words came to mind, he realized the complexity of the individual participant’s journey and the program’s mission. With each strategy analyzed through the lens of urgency and anticipation, Grandon aimed to reduce current challenges and strengthen the program’s future. During the data-driven discovery and strategic deliberations, the fate of USF’s DBA program teetered precariously and relied on Grandon’s decisions and dedication to upholding its reputation for academic excellence.

Case Objectives and Use
The case's primary purpose is to be used as a comprehensive teaching tool for graduate-level courses focusing on organizational behavior, strategic management, or educational leadership within business administration programs. It can be used as a capstone case, bringing together practical application and theoretical knowledge for individuals nearing the end of their DBA program. The case focuses on data analysis, strategic planning, and ethical practices for students as they start their professional careers or advance in their academic roles. The case discusses complex student retention issues, strategic decision-making, and program sustainability. It is an ideal fit for courses that prepare future leaders to direct multifaceted challenges in real-world settings.