Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase

Noorshella  Che Nawi; Michelle WL Fong; Arthur Tatnall <a href='https://orcid.org/0000-0003-4317-971X' class='orcid-link'><img src='/Content/Images/orcid.gif'/></a>

Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase

Noorshella Che Nawi, Michelle WL Fong, Arthur Tatnall

Journal of Information Technology Education: Research • Volume 13 • 2014 • pp. 015-025

https://doi.org/10.28945/1944

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Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase

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Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase

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