From a business perspective, the political and economic effectiveness of the United States in the global market-place will depend on individual abilities to communicate with people from other cultures. Most multinational corporations have one individual from one culture managing employees from other cultures. This has led to conflict, law-suits, and reduced productivity. To date, US business people sent overseas have not fared well compared to their counterparts from Europe and Asia, primarily because of cultural conflicts. The future success of American business, therefore, is its ability to interact with other cultures and to understand the orientations of these individuals.