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The X-Factor of Cultivating Successful Entrepreneurial Technology-Enabled Start-Ups

Elsje Scott , Terrina Govender, Nata van der Merwe
InSITE 2016 , 2016
In the fast changing global economic landscape, the cultivation of sustainable entrepreneurial ventures is seen as a vital mechanism that will enable businesses to introduce new innovative products to the market faster and more effectively than their competitors.
This research paper investigated phenomena that may play a significant role when entrepreneurs implement creative ideas resulting in successful technology enabled start-ups within the South African market place. Constant and significant changes in technology provide several challenges for entrepreneurship. Various themes such as innovation, work experience, idea generation, education and partnership formation have been explored to assess their impact on entrepreneurship.
Reflection and a design thinking approach underpinned a rigorous analysis process to distill themes from the data gathered through semi structured interviews. From the findings it was evident that the primary success influencers include the formation of partnership, iterative cycles, and certain types of education. The secondary influencers included the origination of an idea, the use of innovation. and organizational culture as well as work experience.
This research illustrates how Informing Science as a transdisicpline can provide a philosophical underpinning to communicate and synthesise ideas from constituent disciplines in an attempt to create a more cohesive whole. This diverse environment, comprising people, technology, and business, requires blending different elements from across diverse fields to yield better science. With this backdrop, this preliminary study provides an important foundation for further research in the context of a developing country where entrepreneurial ventures may have a socio-economical impact. The themes that emerged through this study could provide avenues for further research.
entrepreneurial start-ups, partnerships, education, idea generation, innovation, design thinking, common features for the foundation of a successful company

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