Corporate Brand Impact on Sales / Revenue

Brad A Puckey
Muma Business Review  •  Volume 5  •  2021  •  pp. 147-149
The research question explores the importance of corporate brand’s impact on sales / revenue per share
generation. This is important because it allows communications executives to understand the impact
of their work and justify budget allocations and expenditures.
Branding, Quantitative, CHAID, Branding Value, Branding Output
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