Lee Iacocca: How a Superstar CEO Can Be a Valuable Asset for a Company
Muma Business Review
• Volume 8
• 2024
• pp. 165-171
On November 2, 1978, the Detroit Free Press ran two big headlines. The first, "Chrysler in the Valley of Loss," and the second, "Lee Iacocca joins Chrysler." A savior was born. Haphazardly looking was the CEO John J. Riccardo's office. Iacocca immediately understood why Chrysler was on the brink of failure---no order. Besides the fact that Riccardo needed discipline, the CEO's assistant spent most of the time preoccupied with personal matters. Many CEOs rely on the organizational skills of the office administrator. Thus, change was inevitable. Lee Iacocca was the key factor in this change. Lee Iacocca was admired and trusted by the people as he saved the Chrysler Corporation from insurmountable challenges. Like many corporate leaders, Iacocca was an engineer by trade and a leader at heart. In 1994, one year after he retired from the chairmanship of Chrysler, it was revealed that he was the first choice in a poll of the five most admired leaders. Bill Gates was ranked second. As a veteran of the automotive industry, Iacocca is the leader that saved Chrysler from bankruptcy. Fired once in his career by Henry Ford, Iacocca made a remarkable comeback. Iacocca's leadership story at Chrysler Corporation can provide very important and critical lessons for CEOs across the globe. And this article uncovers these critical leadership lessons for CEOs.
Leadership, Leadership Development, Human Relations, Social Capital, Quality, Marketing Strategy.
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